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Prior to teaching, Paul has experience in B2B and technology industries in firms ranging from Fortune 50 companies to start-ups. His background includes mechanical engineering and project management, marketing management and marketing consulting. Paul has taught courses in innovation, digital marketing, international marketing and sales.

Education
MBA, Marketing and Finance, Kellog School of Management
BS, Mechanical Engineering, Northwestern University
Research Interests

How trends are used as inputs to company strategy and why companies often miss disruptive innovations.

 

ÖØ¿ÚζSM faculty and staff, .